Brand Evaluation Framework FAQ

Why does the Framework Guide only cover Level 1 implementation of the Framework?
What if my company needs more from the Brand Evaluation Guide?
How can I organize the information used to apply the Brand Evaluation Framework?
How long would it take to complete the standard?
Which departments are needed to collaborate on implementing the Framework? Who do I need to talk with in my company to get on board with?
What data do I need in order to implement the Framework?
Do the stages need to be performed in order?
If I cannot find somebody within my company who is knowledgable in the recommended areas and available to help, where can I learn more?
How can I share the guide with people in my organization?
Where can I find examples of the Brand Evaluation being applied?

How do I start implementing the BE Standard?
Do I need to use specifically the Brand Elements and Brand Strength components listed in the guide?
Do I have to include all 5 types of questions in the survey (Qualifier, Behavioural, Attitude & Perception, Importance, Financial Wallet Share)?
How do I figure out what questions I should be asking in my Brand Performance Test about my brand and what analyses I should be doing?
Can I proceed if I do not receive enough responses in the Brand Performance Test stage?