What is the Brand Evaluation Standard?

The Brand Evaluation Standard provides clarity on properly deriving value and analyses to your brand. It begins standardizing and bringing credibility to industry by using sound mathematical tools and resources.

The Standard provides guidelines on distinguishing a Framework needed to uncover the unknowns associated with your brand, based on your organization's particular set of circumstances.

<aside> 📌 To download the ISO 20671 please visit: **https://www.iso.org/standard/68786.html**

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Purpose of the ISO 20671: Brand Evaluation Standard

• The value of a brand has increased in the financial world over the last 30 years.
• The brand goes beyond the mere usage of products and services today, with stakeholders now examining what impressions, benefits and experiences their brand evokes.
• Due to the complexity of defining a brand, the Standard allows for the modelling of a brand, which has always been a valuable - yet intangible asset.

The Standard provides long-term value by allowing you to establish a framework that help offer the following key benefits for organizations when evaluating their brand:

1. Informed decision-making around brand-related investments and strategies.

2. Identifying ways in which the brand can drive revenue and cash flow to significantly improve an organization's financial value.

3. Removing Silo Mentality, Mentality, enabling within the organization - team unity and an overall improvement of long-term efficiency and productivity.

   <aside> 💡 The Brand Evaluation Standard is a collaborative work, which requires team effort from different areas within an organization. Consensus from the organization's inlying departments is required for the implementation of the Standard (i.e. financial statements).

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