Source of materials, readings, terminologies and any other resources need to help deepen your knowledge.


ISO 20671 Standard

The Standard the Avasta Framework's principles are built upon. Learn about why it was made and the evolution of the Standard itself.

Organization Complexity

How to assess what type of brand you are responsible in order to use the Brand Evaluation Framework effectively.

Terminology Library

Terms used and defined in the Framework Guide can be found right here.

Brand Evaluation Framework FAQ

Have questions? Check out our FAQ questions about the Brand Evaluation Framework.


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👩‍💻 Disciplinary Resources


Topics and other disciplines that you can expand upon related to the Brand Evaluation Framework.

General