Brand Evaluation Framework → Framework Guide → Getting Started → Stage 1 → Stage 2 → Stage 3 → Stage 4 → Stage 5

Brand Evaluation Framework

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Brand Evaluation Framework Stages

<aside> 🖥️ The Brand Evaluation Framework | 0:00

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🚧 Video coming soon! 🚧

<aside> 1️⃣ Stage 1 - Brand Development

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Discover what activities your organization is or isn't doing in support of the brand.

• Components of Brand Development
• Documenting your Brand Support and Brand Activities
• Binary method
• The butterfly effect of the Framework

<aside> 2️⃣ Stage 2 - Brand Strength

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Identify external dimensions to internal support taken from Brand Development.

• Viewing from the customer's point of view
• New concepts to keep in mind for Brand Strength
• Brand Strength dimensions
• Documenting your Brand Strength
• Choosing what to test in the market

<aside> 3️⃣ Stage 3 - Brand Performance Test

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Conduct a test to study your customers and collect information to see your Financial Brand Effect.

• How do you test people's perceptions of your brand?
• Goodbye marketing funnel, hello Quadrants!
• Why Quadrants?
• Placing axes on your matrix
• How to set up your survey questions
• Standard Survey Template
• Finding value

<aside> 4️⃣ Stage 4 - Financial Brand Effect

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See what brand elements your customers are exposed to, how customers consume your brand and the effect on your revenue.

• Clearing the fog of misconceptions
• How do users extract data from the survey?
• What methods to use
• How to plot the points on the matrices
• How do you analyze the cohorts that appear on the matrices?
• Document your analyses to make a strategical step in Stage 5

<aside> 5️⃣ Stage 5 - Continuous Improvement

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Put your findings into strategical plans for your brand.

• Time to make some changes
• Reconciling the internal scores
• Continuous improvements

⛔ Before moving forward ⛔