Brand Evaluation Framework → Framework Guide → Getting Started → Stage 1 → Stage 2 → Stage 3 → Stage 4 → Stage 5
Avasta is providing a free Brand Evaluation Framework guide that provides a break-down on how to design a Framework for your brand. The free guide is a Level 1 implementation that is considered for small or local businesses and for first-time implementers.
The process includes a step-by-step walkthrough for each stage. Each stage will inform you:
What resources are needed for each stage
How to conduct each stage thoroughly
What outcomes you are aiming to achieve
<aside> ☕ Case Study
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A real Framework based on a client of Avasta's:
Poseidon Coffee (a chain of coffee shops) uses the Framework to determine how to increase market share for their premium coffee brand.
Look out for these for Case Study example in the stages:
<aside> ❓ Ask Yourself Questions
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Questions you should be asking yourself as you go through the Framework that help you understand how the content relates to your organization.
Look out for these boxes:
<aside> ❓ Ask Yourself
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<aside> 📄 Downloadable Templates
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Downloadable templates for your use to share with colleagues and your organization to help document each stage efficiently.
Look out for these boxes to download templates:
<aside> 📄 Download the template 🔽
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<aside> 🔈 Voice Overs & 🖥️ Video
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To provide additional context and encourage critical thinking, voice over clips and videos are inserted across the framework.
Look out for these boxes for our voice over tracks & videos:
<aside> 🔈 1.1 Title | 1:44
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<aside> 🖥️ 1.1 Title | 1:00
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<aside> 📕 Additional Resources
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Additional Resources are available to help fill in any gaps that you are missing or need context and further understanding in.
💬 Brand Evaluation Framework FAQ
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/04ab9214-cf34-42a0-9219-2031eaf4b2a6/iconfinder_91_Discord_logo_logos_4373196.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/04ab9214-cf34-42a0-9219-2031eaf4b2a6/iconfinder_91_Discord_logo_logos_4373196.png" width="40px" /> Discuss on Discord
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Join our Discord channel and engage with moderators and other community members in real-time.
Look out for these boxes to join the conversation:
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1b1326f8-e510-447c-ae21-76add0181d76/discord.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1b1326f8-e510-447c-ae21-76add0181d76/discord.png" width="40px" /> Discuss on Discord Prompts for discussion topics will be place in here
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<aside> ❗ Important Note: The Guide is an evolving product and made to stay relevant. Suggestions or improvements are open for community members to contribute towards. Please visit our Contact Request page to submit your feedback on the content.
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