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Brand Evaluation Framework → Framework Guide → Getting Started → Stage 1 → Stage 2 → Stage 3 → Stage 4 → Stage 5
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After finding how your customers consume your brand, and in which channels, you can take those findings and make strategical decisions based on the data you have collected from the Framework.
Examples:
<aside> 📍 Improve the accuracy accross different aspects of your brand: sales forecasts, brand performance measures, distribution channels
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<aside> 📍 Understand consumer behaviour and target the correct consumer cohorts
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<aside> 📍 Determine how much of your budget to allocate towards social media advertising
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<aside> 📍 Decide which brand activities to implement to increase the financial performance of your business
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